Laura Warner

Dr. Laura Warner

Associate Professor

Department of Agricultural Education and Communication
PO Box 112060
Gainesville, FL 32611
Ph: (352) 273-0202

Dr. Warner is an associate professor and Extension specialist of Extension education, and specializes in program evaluation, behavior change, and social marketing.

Dr. Warner's research focuses on identifying factors that influence the adoption of sustainable urban landscape practices (especially those related to water conservation/quality) and incorporates these findings into strategies to elicit behavior change.

Through her Extension programs, Dr. Warner supports Extension professionals in eliciting behavior change among their clientele and capturing resulting outcomes and impacts.

Dr. Warner has Bachelors and Masters degrees in Environmental Horticulture from the University of Florida, and an Ed.D. in Agricultural Leadership, Education, and Communications jointly from Texas A&M and Texas Tech Universities.

Research and Extension

  • Identifying factors that influence residents’ use of water conservation and quality practices
  • Evaluating the impact of messaging strategies on attitudes and landscape best practices
  • Designing innovative behavior change strategies for extension professionals
  • Measuring the impact of UF/IFAS urban water-focused extension programs

Certificate Program

Cultivating Community Change: Certificate Program in Social Marketing — Social marketing is a proven behavior-change strategy that applies traditional marketing principles to behavior change that benefits a community and its residents. Dr. Warner offers this online certificate program, designed to provide an overview of this strategy as applied to Extension and outreach programming.

Selected Publications

Warner, L. A., Lamm, A. J., & Silvert, C. (2020). Diffusion of water-saving irrigation innovations in Florida's urban residential landscapes. Urban Forestry & Urban Greening, 47, 1265–1240. doi:10.1016/j.ufug.2019.126540

Lamm, A. J., Warner, L. A., Tidwell, A. S. D., Lamm, K. W., Fisher, P. R., & White, S. A. (2019). Treating water for reuse: Testing an adoption decision-making model with nursery and greenhouse growers. Water, 11, 1–12. doi:10.3390/w11122470.

Warner, L. A. (2019). Using homeowners' association membership to define audience segments for targeted local social marketing interventions: Implications from a statewide study. Social Marketing Quarterly, 25(4), 291–307. doi:10.1177/1524500419882978

Warner, L. A., Silvert, C. , & Benge, M. (2019). Using adoption and perceived characteristics of fertilizer innovations to identify Extension educational needs of Florida's residential audiences. Journal of Agricultural Education, 60(3), 155–172. doi:10.5032/jae.2019.03155

Warner, L. A., Lamm, A. J., & Kumar Chaudhary, A. (2018). Florida residents’ perceived role in protecting water quantity and quality through landscape practices. Landscape and Urban Planning, 171, 1–6. doi:10.1080/1533015X.2017.1388199

Warner, L. A, Diaz, J. M., & Kumar Chaudhary, A. (2018). Informing urban landscape water conservation extension programs using behavioral research. Journal of Agricultural Education, 59(2), 32–48. doi:10.5032/jae.2018.02032

Warner, L. A., Diaz, J., Kumar Chaudhary, A., Gusto, C., & Ali, A. D. (2018). Capturing outcomes often overlooked: A pilot evaluation of Florida individual contact teaching. Journal of Extension, 56(3). Retrieved from (8 pages)

Warner, L. A., Lamm, A. J., & Rumble, J. N. (2017). Can videos play a role in good landscape management practices? Applied Environmental Education & Communication. Advance online publication. doi:10.1080/1533015X.2017.1388199

Kumar Chaudhary, A., Warner, L., Lamm, A. J., Israel, G. D., Rumble, J. N., & Cantrell, R. (2017).  Using the theory of planned behavior understand extension clients’ water conservation intentions. Journal of Agricultural Education, 58(3), 185–202. doi:10.5032/jae.2017.03185.

Warner, L. A., Lamm, A. J., Rumble, J. N., Martin, E., & Cantrell, R. (2016). Classifying residents who use landscape irrigation: Implications for encouraging water conservation behavior. Environmental Management, 58(2), 238­–253. doi:10.1007/s00267-016-0706-2

Extension Publications

See Dr. Warner's EDIS publications

Current Funding

Title: "Informing septic to sewer conversion campaigns in Florida through community-based social marketing."
Duration: 2019-2021
Funding Agency: Florida Department of Environmental Protection
Award Amount: $40,344
Role: co-Principle Investigator

Title: "Can 'blue-space' be used to promote good landscape practices?"
Duration: 2018-2019
Funding Agency: University of Florida, Center for Landscape Conservation and Ecology, Program Enhancement Grant
Award Amount: $22,069
Role: Principle Investigator

Title: "New Dimensions of Water Conservation in the Urban Landscape"
Duration: 2017-2019
Funding Agency: University of Florida, Center for Landscape Conservation and Ecology, Graduate Student Support Grant
Award Amount: $46,305
Role: Principle Investigator

Title: "Clean wateR3 — reduce, remediate, recycle — enhancing alternative water resources availability and use to increase profitability in specialty crops"
Duration: 2014-2019
Funding Agency: National Institute of Food and Agriculture Specialty Crop Research Initiative Award Amount: $8,734,105.
Role: co-Principle Investigator