Faculty
Dr. Paul Monaghan
Extension Specialist in Community-Based Social Marketing
Dr. Paul Monaghan
Extension Specialist, Agricultural Education and Communication
University of Florida
305 Rolfs Hall
P.O. Box 110540
Gainesville, Florida, 32611-0540
Dr. Paul Monaghan is an associate professor in the Department of Agricultural Education and Communication (AEC) with an appointment in the Center for Land Use Efficiency, which promotes the protection and preservation of Florida’s natural resources and quality of life through responsible landscape management. He specializes in community-based social marketing and utilizes the methodology to develop research and Extension programs with the clientele of CLUE.
He is a three-time alumnus of the University of Florida. He earned his bachelor’s degree in 1982, studying political science, before receiving his master’s in Latin American studies (1989) and his doctorate degree in anthropology (2000).
Dr. Monaghan has conducted extensive research with farmers in Florida, including dairy, organic and vegetable producers as well as nursery and fernery operators. He also comes to AEC with experience working with migrant farm worker communities and has spent time in Haiti conducting anthropological research.
Dr. Monaghan’s research focuses primarily on social marketing. More specifically, he combines community based research with social marketing as a tool for environmental behavior change, improving health and safety in the agricultural workplace and reducing the environmental impact of residential landscaping.
In addition to his other appointments, Monaghan serves as faculty affiliate for Latin American Studies and the Master of Sustainable Development Practice (MDP) Program. He was a Class IX Fellow of the Florida Natural Resources Leadership Institute and continues his work with the program today. Lastly, Monaghan serves as part of the outreach core for the Southeastern Coastal Center for Agricultural Health and Safety (SCCAHS).